Lisa Welchman

Founder & Consultant, WelchmanPierpoint

Biography

Lisa Welchman

Lisa Welchman is the founding partner of WelchmanPierpoint. A thought leader in Web operations strategy, governance and execution, she helps clients develop big-picture strategies for managing large, complex Web properties and the teams that own them.  An expert in figuring out how to manage large Web properties, Lisa joined Cisco Systems in 1996 as a Web publishing program manager. There, she helped build an internet publishing infrastructure and created a support community for the team that managed the whopping 800,000 pages of Cisco.com. She was also a key player in designing the site’s large-scale content management system—one of the first of its kind.

Seeing a need in the industry for her specialized skill set, Lisa left Cisco in 1999 to start her own consulting business. Her experience with clients and at Cisco led her to develop a proven methodology for managing large, mission-critical Web sites. Based on her 10 principles of Web Operations Management, the methodology fixes the operational problems—like lack of governance and unengaged senior executives—that keep Web sites from performing successfully.

Throughout her consulting career, Lisa’s worked with high-profile clients like The World Bank, The U.S. Food and Drug Administration, Thomson Reuters, McKesson, Research in Motion, the U.S. Environmental Protection Agency, the National Institutes of Health and others.

WelchmanPierpoint

WelchmanPierpoint has defined the field of Web Operations Management. They know effective Web sites start with sound Web operations and understand the challenges inherent to managing a cross-functional information channel. Since 1999, they’ve helped clients align their Web operations with the business strategies and objectives of their organizations in order to maximize efficiencies and operational returns.

Their team works with each client to establish models that position the Web site as an integral, strategic component of the organization based on the four components of Web Operations Management— strategy, governance, execution and measurement. They support clients in all aspects of Web Operations Management including Web operations assessments and strategic roadmaps, Web governance model formation, Web policy and standards development, content and information strategies and architecture, vendor neutral product selection and more.

Tutorial

Web Governance for the Decentralized Organization

Tutorial Day, Tuesday November 2nd, 9.00-12.00

Many organizations have multi business units, divisions, schools or departments that are used to managing their own budget and making their own decisions. This sort of autonomy can be a challenge when trying to mange an organization-wide web presence or intranet.

In this tutorial Lisa Welchman will walk participants through the three actions necessary to establish Web governance in organizations with decentralized budgeting and decision making.  Participants will work through three exercises which will give them a headstart in establishing effective Web governance in their organization. Key topics include:

  1. Clarifying editorial and technology decision-making
  2. Protecting the organization from risk associate with a low quality web presence
  3. Coming to consensus on web standards

Presentation

Hitting the Wall: Why Web Governance Matters More than Ever

Track: Web governance
Conference Day #2, Thursday November 4th, 10.30-12.00

Five years ago web governance was considered a “nice to have.” Most web teams were content to grow their Web presence and take advantage of emerging technologies.  A few, but not many, were concerned about establishing standards and policy to govern Web development.

But today, many organizations are hitting a Web development wall. Social software has increased the number of web content contributors and made it easier to implement one-off public or employee facing applications. And this is happening on top of Web sites that were already burdened with redundant, outdated and trivial content.  Many organizations are unable to proceed. They need a wholes scale technology re-platform or interface redesign and they are unable to organize internal resource to get the work done. They have hit a web governance wall.

Join Lisa Welchman as she describes the Web Governance Wall and what your organization can break through in order to get your web presence to the next level. She’ll discuss best practices and real-world successes and failures – what went right and what went wrong.

Roundtable discussion

Governance

Conference Day #2, Thursday November 4th, 14.30-15.30

Downloads

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