At the renowned the London School of Economics and Political Science (LSE) they radically redeveloped their web presence. Behind the changes was a series of projects lead by Stephen Emmott, Head of Web Services. He manages a team of eight who coordinates around 450 editors and contributors throughout the university to deliver LSE's web presence and the infrastructure it requires.
Stephen will be presenting the LSE case on our online strategy track in Philadelphia in May. In February he shared part of his story in a publicly available presentation to the J. Boye UK Web Manager group. In Philadelphia he will further explore the vital difference between management and governance, and explain how they impact upon the strategies and tactics required for the efficient and effective delivery of an organisation's web presence.
Universities excel at governance, with significant resource and structure dedicated to it. Stephen will present models for other organisations to consider, take away and deploy.
NB: If you are interested in learning more about the role of higher education web managers, you can also join our dedicated higher education track, where you can meet speakers from institutions such as John Carroll University, Karlstad University (Sweden), Selkirk College (Canada) and University at Buffalo
We always gather a team of interested individuals to help out at our conferences, for example to assist as room monitors, registration desk attendants and other essential, practical tasks.
[caption id="attachment_1640" align="aligncenter" width="580" caption="The volunteer team at our 2009 European conference"][/caption]
Why you should be a volunteer
Volunteers receive free attendance passes for the entire conference with exciting keynote speakers and 8 tracks on intranet, online strategy, user experience, web content management and more, which each offer a unique conference experience with international experts and carefully selected case studies.
We need you!
Typically our volunteers are people with an involvement in the industry, who are interested in the conference; students as well as industry professionals.
You don’t have to be an expert! Students and enthusiasts work alongside industry professionals. Enthusiasm, service mindedness and interest in IT are the most important qualities.
Social media expert Valeria Maltoni will be the opening keynote speaker on the online communications track. The keynote is titled How to connect with your customers and will offer practical tips on how to strike the right balance between selling and engaging on your sites.
With almost 16,000 followers on Twitter and as the author of one of top 25 marketing blogs in the world and creator of one of the first online communities associated with Fast Company magazine Valeria is a well recognized expert in social media.
According to Valeria, many Web site owners don't think about online content and marketing as a system. Stanford Professor BJ Fogg covered this from another angle at our recent European conference, where he advocated "designing for behavior change" and "putting hot triggers in the path of the user".
What has worked for you in terms of making a real connection with your customers?
Bob Johnson is widely recognized for his work in higher education marketing and we are happy to announce that he will be joining us in Philadelphia on the Higher Education track with a talk on "Perils, Pitfalls, and Pleasures: Moving Print Publications to Life Online".
Bob gave a highly praised presentation on how to improve websites of higher education organisations at our 2o09 European conference and we are thrilled to welcome him back in the line-up.
Bob has worked with more than 40 colleges and universities since 2006 - helping them to develop strong and efficient online marketing communication programs. In addition, he has authored several books on the subject of marketing communications. In this brief video Bob shares what he learned at our Europe conference and why he recommends going to Philadelphia:
In his Philadelphia talk Bob will cover two main higher education marketing challenges:
To reduce printing costs as much as possible by moving major print publications (alumni magazines, annual reports, and more) online
To create websites that engage visitors and increase effective online communication.
Drop a comment below with your thoughts or questions about the latest trends in higher education marketing.
NB: There are 2 months to go before the conference - and early-bird prices run until March 14th.
Microsoft watcher Mary Jo Foley will deliver the second keynote on Conference Day #2. The presentation will explore what is ahead for Microsoft: ‘The New Decade: 10 Products and Strategies Likely to Make (or Break) Microsoft‘.
Mary Jo is a highly experienced Microsoft watcher – having covered the industry for over 20 years for a number …
Strategy and governance are usually popular topics at our conferences. In Philadelphia we will once again have a track dedicated to the managerial aspects of online activities. On the online strategy track we’ve invited 3 experts to share their views:
Web operations guru Christine Pierpoint will do an opening keynote on Web Governance With Teeth – …
We are happy to announced that European intranet expert Jane McConnell has agreed to co-host the intranet track. She will work with the J. Boye am on selecting speakers and assist them with developing their topics.
Among the confirmed speakers on the intranet track are UK-based Martin White and interesting case studies from IKEA, Perkins Eastman Architects, Thermo Fisher …
Last year most of our speakers and other delegates from out of town stayed at the wonderful Penn’s View Hotel. The intimate boutique hotel is located in the heart of Old City Philadelphia. The Penn’s View Hotel is a family business and continues the tradition of treating their guests as family.
The hotel is just 10 …
Bulgarian vendor, Telerik, visited the November conference in Denmark and liked what they saw. Telerik have signed up to support both of the J. Boye conferences in 2010: Philadelphia in May and Aarhus in November.
Telerik supplies ASP.NET AJAX, ASP.NET MVC, Silverlight, WinForms and WPF controls and components, as well as .NET Reporting, .NET ORM , .NET …
Eric Karjaluoto will deliver the opening keynote on Conference Day #2. Eric is a strong advocate of strategy and pragmatism in design. His keynote will be inspired by his recent book called Speak Human, which is about finding your the right voice, articulating it clearly and using it to connect with your customers.
Eric has …
At the renowned the London School of Economics and Political Science (LSE) they radically redeveloped their web presence. Behind the changes was a series of projects lead by Stephen Emmott, Head of Web Services. He manages a team of eight who coordinates around 450 editors and contributors throughout the university to deliver LSE's web presence and the infrastructure it requires.
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