Best Practices for Creating a Web Strategy: What Web Managers Need to Know

Are you struggling with how to get started with web strategy? Learn from experienced web managers how to get optimal value from the web strategy process.

Report by Dorthe R. Jespersen & Peter Nissen, 35 pages, 19th March 2009

Price € 135

Buy Best Practices for Creating a Web Strategy: What Web Managers Need to Know

The report

Too many web teams suffer from lack of direction or constant organisational battles. A documented web strategy can assist with allocating resources, prioritizing tasks, balancing needs, establishing ownership and most importantly defining criteria for success; all areas that tend to prove problematic for web managers. At a time when you need to do more with less, learn how a web strategy can ensure efficiency.

How can you benefit

While most strategy books are targeted at the CEO level, this non-technical document will guide you, as a web manager, in creating a good web strategy. The report is targeted mainly at web managers of public websites, although much of the advice will also apply to intranets.

What’s inside

• Checklists: What makes a good web strategy, and the most common pitfalls to avoid
• What steps to follow when creating a web strategy
• Deliverables – how should you communicate your strategy
• Examples: What worked for other web managers
• More than 15 tangible recommendations for action

Excerpt: Ensuring buy-in for the web strategy: what worked

• Internal roadshow: “We put together an internal roadshow, where we continously went out to different departments explaining what we were doing and why, and how they were involved. We made it a point not to invite people to come listen to us, but instead squeezed our way into their meetings.” – Web Manager, NGO
• Address management to ensure resources: “I repeated again and again to management, what it would actually take to implement the online strategy. In doing so, I ensured the necessary resources from the start; it didn’t come as a surprise to management.” – Web Manager, Financial Institution
• Lead the discussion: “Discussions in our organisation are democratic. However, not everyone knows the web as we do, so we lead the discussion. We find examples and best practices, and get a few people together to discuss carefully chosen suggestions. Our job is to find the right arguments and highlight the risks of different scenarios. – Web Manager, Public Institution

What others are saying about the report

This vendor neutral paper spells out clearly and with abundant examples how to engage and understand web strategy obstacles tactically and how to communicate with the correct language and produce effective deliverables within the context of the organization’s structure and politics.

- Steve Arnold, Beyond Search

Web strategy are two words that are often used in context of public websites and intranets, but much less commonly understood. This report draws upon the practical experiences of successful web teams to explore how to create a concrete web strategy and to put it into practice. Gets straight to the point, and highly recommended.

- James Robertson, Step Two Designs

The next time I am in a situation where remedial web strategy work is needed, I will insist that the client purchase, read, and apply J. Boye’s new report Best Practices for Creating a Web Strategy.

- Seth Gottlieb, Content Here

Resources

For this research J. Boye interviewed a number of web managers from large, global organisations. Futhermore, the research draws on collected experiences with web strategy from several conferences and a European community of practice with 250+ members facilitated by J. Boye.

The research is vendor-neutral, and not funded by any third parties.

Get the report

Buy the report as downloadable PDF for € 135

Buy Best Practices for Creating a Web Strategy: What Web Managers Need to Know

Free for members of J. Boye’s Community of Practice: send us an email to receive the report.