Making Your Intranet Essential

Learn from Jane McConnell

Monday, February 23rd, Geneva
14:00 – 17:00

A 3-hour tutorial based on findings from the 2009 Global Intranet Trends Report.*

The 3rd annual Global Intranet Strategies Survey of 226 enterprises around the world showed that the proportion of intranets considered to be essential (or “the way of working” in the organization) doubled from 11% to 22% over the last 12 months. What do these organisations have in common? Do their intranets differ from those in other enterprises? If so, how?

The objectives of this afternoon tutorial will be to:

  • See how leading intranets in different types of organizations are positioned, managed and measured**
  • Create a structured framework for participants to discuss, compare and review their intranet strategies as well as to identify priority action items

In this tutorial, we will:

  • Set the scene by first looking briefly at organizational profiles and contexts: size, sector of activity, stability (e.g. re-organizations, mergers) and user demographics (e. g. knowledge workers, blue collar)
  • Examine how different types of organizations are managing their intranets: strategy drivers, composition of steering committees, services integrated into the intranet, internal social media strategies, allocation of resources and more
  • Prepare example “strategy and action plans” based on real cases from participants

Attendees will leave with materials and food for thought to help them:

  • Position their intranets and define strategies that “speak” to senior management and decision-makers
  • Integrate comparative data into intranet business cases.
  • Develop governance and content management strategies that work
  • Develop strategies for integrating social media into the intranet

Finally, perhaps the most important point for tutorial attendees, we will address the question of how the job of the intranet manager is evolving, and what skills and knowledge are becoming necessary for this role.

* Data collected between July and September 2008.
** Specific enterprises are not named. The Global Intranet Strategies Survey data is consolidated and segmented by organizational profiles and contexts.

Who is Jane McConnell?

Jane McConnell is an intranet and portal strategy specialist. She founded NetStrategy/JMC in 2001 and works primarily with companies and organisations with complex intranets and challenges. McConnell’s expertise is the following areas: positioning and strategy roadmaps for intranets and portals, governance and intranet management issues, customisation strategies as well as how social media concepts applied internally can bring value to organisations.

McConnell initiated the Annual Global Intranet Strategies Survey in 2006, and publishes the annual results each October in the Global Intranet Trends Report. In 2008, 226 organisations around the world participated.

She writes the column “International Intranets” for the magazine “Intranets: Enterprise Strategies and Solutions” (Information Today). She is co-author of “L’avantage internet pour l’entreprise“, the first marketing and communication-based internet business book for senior executives in France (Dunod,1996), and contributing author to “L’intranet dans tous ses etats“.

Jane publishes regularly on the blog “Globally Local & Locally Global“. She can be found at netjmc on Twitter and started up the Twitter group “Intranetwatch” in 2008.

Based in the south of France, McConnell has a working base in Paris and travels to client locations primarily in Europe and North America.

Practical details

Price: CHF 445
(customers and members of our community of practice get 25 % discount)

Date: Monday, February 23rd, 2009
Time: 14:00 – 17:00
Location: Hotel Mon-Repos, 131-133, Rue de Lausanne, Genève

This tutorial is vendor-neutral and there is no vendor sponsoring. Consultants and vendors cannot attend.

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Cancellation

As a special service, you can cancel up to two working days before the event. Your money will not be returned, but it will be deducted from your next invoice from J.Boye, for example, if you sign up for another event.

If we haven’t heard from you up until two working days before the event, we are expecting your attendance, and your money can’t be returned, even if you’re not attending the event.