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Posts Tagged ‘content’

http://www.jboye.com/blogpost/why-is-your-content-so-bad/

Why is your content so bad?

October 7th, 2009 by Dorthe Raakjær Jespersen
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While technology problems often steal the attention, fact is that many Web and intranet professionals struggle just as much with the content side of things. We have too much content, outdated content, content that is not user-friendly. The list goes on.
I talked to Kristina Halvorson, author of the recently published book Content Strategy for the …

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http://www.jboye.com/blogpost/web-content-keep-it-short/

Web content: keep it short!

February 18th, 2009 by Dorthe Raakjær Jespersen
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What makes good web content? Yesterday I had the chance to discuss this question and learn from experienced web writers at our Copenhagen afternoon seminar on online communication (in Danish).
4 different practitioners showcased how they had cut the length of existing web texts down to half the size – and how that alone had resulted …

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http://www.jboye.com/blogpost/great-web-content-without-assisted-choices-is-a-waste/

Great web content without assisted choices is a waste

February 4th, 2009 by Peter Erik Bang Nissen
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I recently lost my social security card and went online to order a new one. I was not sure which public authority was responsible for issuing the card but fortunately Copenhagen (my municipality) had ensured that their ordering page came up near the top on Google – and it even turned out that I could …

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