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Posts Tagged ‘strategy’
Web strategy in real life – what happens after a great conference?
November 13th, 2009 by Dorthe Raakjær Jespersen
1 Comment| Aarhus 2009 Conference, conference, strategy
At our recent Aarhus 2009 conference, we had some great discussions on the web strategy track. Some of the expert recommendations were: Expand your mandate. Don’t just manage web content, manage information. Get it right, and you could have a seat at the table. But is all this really achievable in real life?
The advice from …
What are the 10 most notorious pitfalls when developing a web strategy?
October 30th, 2009 by Dorthe Raakjær Jespersen
5 Comments| strategy
I have been gathering facts and thoughts on pitfalls for web strategy work through our Community of Practice and the research we did earlier in the year on Best Practices for Creating a Web Strategy.
So far, I have come up with 9 common pitfalls:
Speaking “web” – instead of speaking a language that management can …
Why is your content so bad?
October 7th, 2009 by Dorthe Raakjær Jespersen
1 Comment| communication, conference, content, strategy
While technology problems often steal the attention, fact is that many Web and intranet professionals struggle just as much with the content side of things. We have too much content, outdated content, content that is not user-friendly. The list goes on.
I talked to Kristina Halvorson, author of the recently published book Content Strategy for the …
Why is web analytics so hard?
August 20th, 2009 by Dorthe Raakjær Jespersen
5 Comments| analytics, strategy
In our community of practice meetings we often talk about the importance of setting good metrics and following up on those with analytics. Yet in practice, this seems very hard for most to do.
For many, web metrics and analytics is one of those tasks that continually gets pushed aside in the busy workday.
There are many …
Web teams, go meet your end-users
August 13th, 2009 by Peter Erik Bang Nissen
1 Comment| intranet, strategy
Many organisations take a “project launch” approach to their online presence. In other words their main focus is to continually go live with new functionality or sites. To work out which projects to implement and how individual sites or applications should be built, these organisations rely heavily on the best judgement of their web team.
This …
Developing a web strategy – will it wear you out?
August 10th, 2009 by Dorthe Raakjær Jespersen
No Comments| governance, strategy, success
Many web managers and consultants agree that having a web strategy and governance structure in place would make their job much easier and would provide benefits for the organisation.
However, most web managers also agree that moving from the day to day tasks of maintaining a website to thinking strategically is an overwhelming task. It requires …
Shortcomings of maturity models
July 23rd, 2009 by Janus Boye
2 Comments| intranet, maturity, strategy
If you are not a vendor, analyst or consultant, you might ask what the actual benefit of maturity models is? If you are among the best in the world, can a maturity model help you get any better?
Most maturity models will attempt to assess and explain your current state. They will also provide some sort …
Successful intranets move beyond IT and communications
July 1st, 2009 by Janus Boye
2 Comments| communication, intranet, it, maturity, strategy, success
The discussion about whether IT or communication should own the intranet has been ranging on for as long as anyone can remember. If you want your intranet to be truly successful, you will need to look beyond the two usual departments to increase the value of your intranet.
With very few exceptions, the use of most …
Web strategy: Don’t focus on web problems
June 29th, 2009 by Dorthe Raakjær Jespersen
No Comments| strategy, success
During the research for our report, Best Practices for Creating a Web Strategy, I had the chance to talk to several practitioners, including many from our community of practice, about their web strategy experiences, and learn about the critical factors for success.
Two key recommendations from practitioners were:
Speak the language of your organisation
Make problems and benefits …
Decentralised web teams require central control
April 29th, 2009 by Peter Erik Bang Nissen
1 Comment| centralise, decentralise, governance, strategy
A while ago my colleague Janus Boye wrote an interesting blog post recommending that you decentralise your web team in order to get the most out of talented employees outside the central web team and benefit from their knowledge of local requirements. I definitely recognise his observation that creative individuals with strong online skills can …
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